THE ADAM'S
STORY
The journey from a college dream to Ooty's premier fashion destination
From College Dream to Ooty Icon
In the mid-90s, a young college student named Shahid Sait saw an opportunity to transform fashion in the laid-back hillstation of Ooty. Starting with a small shop on Commercial Road, Adam's introduced curated, high-quality fashion inspired by global trends to a town that had never seen anything like it. What began as a passion project has grown into one of Ooty's most trusted fashion destinations.
Built to Last
In an era of fast fashion and disposable trends, Adam's stands firm in our founding belief: great clothes should be part of your life for years, not weeks. Every piece we select is chosen for its quality, design, and ability to transcend seasons. When you buy from Adam's, you're not just purchasing clothing – you're investing in pieces that will grow with you.
Constant Growth, Timeless Values
After almost 30 years, we're still driven by the same innovative spirit that started it all. From our single shop in Ooty to launching our online presence with Archive 001, we're constantly evolving while staying true to our core values. Our vision? To bring the Adam's experience – quality, curation, and care – to wardrobes across India and beyond.
The Man Behind the Brand
Shahid Sait's journey from college entrepreneur to fashion curator spans three decades of dedication. His ability to stay in tune with trends while maintaining unwavering quality standards has transformed Adam's from a small family shop into Ooty's premier fashion destination. Today, he continues to personally curate every collection, ensuring each piece meets the Adam's standard.
Heritage
Nearly three decades of curating fashion with passion and purpose, building trust one customer at a time.
Quality
Every piece is chosen for its craftsmanship, materials, and ability to become a wardrobe staple for years to come.
Innovation
From Ooty's first fashion boutique to launching online, we're always evolving while staying true to our values.